SaaS & Technology Video Production
Make complex simple — and striking.
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Clarity with compassion. Evidence with impact.
At Astor, we turn features, user stories and product benefits into clear, conversion-driven films. From launch videos and animated explainers to product demos, onboarding and customer stories, we blend product marketing strategy with cinematic and motion design craft so your message lands — with users, buyers and investors.
Developing Your Product Storytelling
From Insight to Activation
Great software films start with clarity and credibility. We partner with Product Marketing, Product, Engineering, Design, Sales Enablement, Customer Success, Legal and InfoSec to shape concepts that are on-brief, on-brand and technically accurate. Complex features are translated into human benefits and buyer outcomes, then distilled into scripts, storyboards and UI capture plans your approval routes can sign off with confidence — balancing security, data privacy and accessibility at every step. We capture product flows in staging/sandbox environments with mock data, follow NDA-friendly practices, and align motion language with your design system so everything feels native across web, product and events.
SaaS & Technology Video Production
From Sandbox to Screen:
Our Creative Process
Get to know
your product or audience
We start by understanding your platform, features and use cases—whether that’s onboarding flows, feature launches or customer success stories. We review your brand guidelines, design system (Figma, tokens, UI kits), security and privacy considerations (mock data, GDPR/compliance), and align with approval routes across Product Marketing, Legal and InfoSec. Where needed, we involve developers, SEs or DevRel teams to ensure technical language is both accurate and accessible.
Build the narrative of value and outcomes
Together we map the story beats: the problem, how your product solves it, and the outcomes for users, buyers or developers. For a demo this might be step-by-step “how it works”; for a customer story it could be challenge, solution and ROI. We translate technical features into human benefits, shaping plain-English scripts, VO guides and messaging frameworks that can be signed off quickly across stakeholders.
Visualise the Experience
Before cameras roll or screens are captured, we plan the journey in detail: storyboards, screen-capture plans, shot lists, and motion style frames. We scope environments (staging/sandbox, device rigs, live action sets), define accessibility overlays (captions, subtitles, VO clarity), and prepare brand-aligned graphics and UI animations. This ensures every element—live or animated—works as part of a cohesive toolkit for your campaigns.
Refine & ready for every channel
We pressure-test scripts, demos and edits for technical accuracy, brand fit and accessibility. This includes captioning and transcripts as standard, localisation (subtitles/VO in multiple languages), audio mixes optimised for web and event playback, and compliance sign-off for data handling and security. Masters are versioned for all channels—16:9, 1:1 and 9:16—with captioned and clean exports, thumbnail packs and social cut-downs. Nothing goes live until your product, marketing and compliance leads have signed off with confidence.
Video that brings software and technology to life.
From code to customer outcomes
We turn complex products into clear, compelling stories—showing how your technology solves real problems for users, buyers and investors. With cinematic live action, precision UI capture and on-brand motion design, we deliver assets that educate, convert and drive adoption. Our workflow is security-aware (mock data, staging environments, NDA-friendly) and accessibility-first, so every video is polished, compliant and ready to ship across web, product and events.
Our productions include:
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Launch & brand films – Flagship videos for websites, campaigns and events.
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Explainer animations (2D/3D) – Visualise workflows, architectures and concepts.
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Product demos & tours – Crisp screen capture and UI animation that show value fast.
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Onboarding & how-to – Tutorial series that reduce support tickets and time-to-value.
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Customer stories / case studies – Proof that builds trust and closes deals.
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Feature update videos – Release highlights for email, in-app and social.
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Paid social & performance ads – Thumb-stopping cuts for LinkedIn, YouTube, X & TikTok.
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Investor & partner reels – Vision pieces for fundraising and channel enablement.
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Conference openers & event sizzles – Stage-ready edits with motion graphics toolkits.
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DevRel & technical content – SDK intros, API walkthroughs and workshop sessions.
Deliverables: platform-optimised masters (16:9, 1:1, 9:16), captioned & clean versions, burned-in or sidecar subtitles (SRT/VTT), layered project files on request, multilingual/localised variants, thumbnail sets and social copy.
Concise, broadcast-driven and professional.
Why tech teams choose Astor
SaaS and tech audiences are savvy. They don’t just need hype — they need clarity, credibility and a reason to act. We build that into every frame.
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Feature storytelling that sells outcomes
We translate functionality into human benefits: jobs-to-be-done, pain relievers and value drivers. Your demo becomes a narrative that removes friction and accelerates decisions. -
Stylish visuals & motion graphics
Modern UI animation, elegant diagramming and on-brand 2D/3D motion blended with live action. We prototype in Figma/After Effects, align with your design system and ship assets you can reuse. -
Scalable formats across the funnel
Launch films, website hero loops, product tours, tutorials, paid ads, investor reels and event openers — we version for 16:9, 1:1 and 9:16 so every channel performs. -
Collaboration with PMM, Product & DevRel
We work shoulder-to-shoulder with product marketing, product managers and solutions engineers. Scripts are technically accurate, buyer-centric and easy for legal to approve. -
Security & compliance aware
NDA-friendly workflows, sandbox/staging captures, mock data, credential redaction and role-based access to rushes and review links.
Recent Tech Projects
Recent work
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Twitter – Visit Scotland
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Our Creative Video Clients
Partners in Creativity
Frequently asked questions
How technical can the content be?
As technical as you need. We work with PMs/SEs/DevRel to ensure accuracy while keeping buyer-friendly clarity.
Do you capture real product or staged UIs?
Both. We prefer staging/sandbox with mock data for security and repeatability, then layer motion to highlight key flows.
How long does a project take?
Explainers and demos: 2–4 weeks. Launch films or multi-asset toolkits: 4–8 weeks. We also support rapid turnarounds for releases.
Can you match our design system?
Yes. We ingest your Figma library and brand tokens, then mirror typography, colours and motion so everything feels native.
Do you handle localisation?
We provide subtitles/VO in target languages and adapt UI text, currencies and compliance notes where required.
What deliverables do we receive?
Platform-ready masters in all required ratios, captions, layered source files (on request), thumbnail kits and social copy.
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