Video Production Strategy Hull

Create compelling content and market it well

Long-gone are the days where you can create a video, hit ‘publish’ on social media and expect lots of new customers. With the ever-developing world of digital content, platforms such as facebook and twitter are constantly changing the ways you as a brand can reach people – and a small tip: hashtags aren’t enough. For example, at the time of writing this, there were over 9 million posts with #sandwich and over 57 million posts with #pizza on Instagram – but if you run a sandwich or pizza shop, fear not – you can still reach potential customers!

If you own a small bakery in Hessle, you don’t want to be marketing your video at people in San Francisco, but the reality of posting a video advertisement without a strategy behind it means your video will be viewed by all and sundry which is why it is important to focus on localising your content in your videos, on your social media and your website.

Video Content Strategy

The first stage of producing a video is deciding what content should be included in the video. When somebody contacts us and tells us they would like a video making, we will initially put together a content strategy alongside a storyboard with the client so we are all on the same page about what the video will contain.

From that, we will begin working on the production of your video. You are kept involved in all aspects of the production and we will consult you along the way to ensure you are happy with the final product with as little amendments as possible.

Video Marketing Strategy

So, you have a video – what next? How can you be sure your video will reach the right audiences and hit your key performance indicators? We can work with you to put in place an effective marketing strategy to ensure you are putting your video on the right platforms to hit all those important aspects that make a video effective.