Astor loves working with The University of Hull – It’s no secret. And we’ve built up such a fantastic, healthy working relationship with the University team over the past 5 years.
When asked to deliver, Astor goes above and beyond to help our clients reach new, creative heights that completely elevate our partners in their respective industries.
Brief
We were first approached by our client, The University of Hull to produce a selection of Faculty Promotional Videos. The videos will stand as an integral part of their marketing campaign to push the facilities and courses at the university – whilst giving a fantastic insight into what it’s like to study as part of a specific faculty.
Solution
We wanted to offer the university a natural approach, showing real students interacting, whilst also staging and showing off the amazing facilities at hand. The university did fantastically on their end, planning student actors for the shoots and getting faculty staff directly involved to teach and interact. Astor knew that on the day, we had to bring our A-game as we wanted to think differently and creatively to show how we can show off the amazing spaces.
Execution
We’ve developed a great workflow for these projects so far and we’re really happy with our execution. Our starting point is to liaise with the university in the run up to filming, this really helps us understand the key areas and challenges we might face in these areas. We then arrive on campus and perform a recce of the areas, and start blocking for our scenes within them – this means getting actors in place and running through some mocked up scenes. Next we start to think about lighting, one thing we are really pushing at the moment at Astor is natural light, we think it’s unrivalled and always try to use it on our side. But there’s often occasions we have supplemented this with our fantastic lighting equipment to punch in that little bit more and add some extra razzle dazzle. The Astor team is full of forward thinking creatives and so at this point we usually let the scenes play out naturally, whilst also stopping sometimes to get extra staged shots.
Overall we are really happy with this Faculty Video Project and we’re having so much fun working with the University, they trust us to bring new ideas to the table that improves the overall finished product. We’ve captured some amazing footage so far and the project has only just begun. It’s always great to work with teams that respect your skills.
Digital marketing is so important, now more than ever. In this fast-changing, dynamic business world, keeping on the forefront of tech and our expertise has allowed Astor to excel and provide an unrivalled service. We truly believe this is represented in the work we’re doing with the University of Hull.
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