At this point we’ve helped launch and release more successful marketing videos than we’ve had school dinners, from global giants to local SME’s we know how to maximise your marketing reach.
Our amazing team know exactly what’s needed to help you reach your goals and get your video viewed by the people that make a difference.
Data, Data, Data.
Unlike many other video agencies, we stay with our clients long after the delivery stages. Time and time again we explain that a video should be part of a marketing plan, it should have purpose and act as a catalyst for change within a business.
Over 82% of online traffic in 2022 is due to come from video alone and capitalising from this is really important, not only for us but for our clients as well.
We’ll look at your campaign and take study the various distribution channels and how they work for your industry, finding out what online channels are gaining the most traffic gives us vital information to guarantee a successful video marketing project. We look at everything from TV channels to websites and social medias working out where will be best to target your desired age groups and audiences. You can have this information so you can use it can to inform paid ad decisions further down the line.
We take a look at all of the data we have gathered for various channels and audiences to work out how to optimise your video marketing before and after production. We look at the hotspots for video and the overall retention, so we know if viewers are sticking around until important moments, what parts of the videos engage your audience and what your video needs. We even monitor the marketing performance asking questions like “Could a new edit that is snappier perform better?” Or “does the video need to be longer and include more information?”, then we relay this to you.
We’ve done this for a while so we know what to look for, we work closely with our you, analysing every piece of data possible so we can all understand the videos performance and be reactive if needed. We make sure to relate performance to video marketing goal. We help you to understand the KPI’s for this goal. For example a video used to create sales having only 10 shares shouldn’t be a factor to measure its success, instead viewing the figures for sales & sign-ups would paint a true image of how successful the video is.
After giving time for our videos to circulate our clients online platforms, we then sit down and review the performance. This allows us to create future campaigns and adaptions to the current campaign based on real time data allowing us to maximise performance. We then often utilise well targeted paid ADs and new distribution platforms to maximise the videos marketing perofrmance.
To put it in plain old English… We’re results driven – driving engagement to our videos is something we’re passionate about. The world is changing, there’s millions of customers out there and optimising your content to find these customers is our speciality.
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