What Is Corporate Video Production?
Have you been considering a company video to push the brand? Or maybe… you’ve been thinking about promoting a service or product, by investing in corporate video production?
No matter the scenario, we’re here to give you a comprehensive guide on corporate video production, by answering these questions below:
Before we start, it’s worth researching the world of corporate video and deciding what you really want to achieve from your 2021 content strategy.
What is corporate video production?
Corporate video production is the process of creating a professional video; that is conducted by an organisation, business, or institution. This is usually for marketing purposes, such as a content strategy or specific promotion.
So, what exactly is a corporate video?
A ‘corporate video’ is a term used to describe the types of video/audio communications that are being used in a corporate setting – often for the purpose of messaging and marketing.
This type of content can be produced by animation companies, video production companies, and all other types of audiovisual production companies. It can easily be distinguished from traditional video because it’s shaped to fit a particular audience.
For example, corporate videos are often business-to-business (B2B) or business-to-consumer (B2C) and target a specific audience group or market.
Ready to make a corporate video?
If so, you can get in touch with our team and we’ll be happy to guide you through the process.
What is the purpose of a corporate video?
If you’re interested in corporate video production, you’re probably wondering what its purpose is… or better yet, how is it best used?
Aside from being a key strategic tool in a company’s content strategy and for promotional use, corporate videos are often made for a specific sales purpose.
Moreover, the video will aim to achieve or prompt a particular call to action (CTA) – this is intended to drive viewers to perform a specific action or to achieve a certain result.
As an example, here’s a corporate video we created for our client, Moodbeam introducing their innovative, mood tracking technology, Moodbeam One:
What are the main types of corporate videos?
Each corporate video format has its own specific purpose. Here are three main types:
There is a range of different corporate video formats to choose from, each having its own specific purpose. Here are the main types of corporate videos:
- Company Profile Videos.
- Promotional/Brand Videos.
- Explainer Videos.
- Investor Relations/Financial Results.
- Recruiting/Training/How-To/Safety Videos.
- Internal Communication Videos.
- Event/Conference/Tradeshow Videos.
- Testimonial Videos.
We’ve picked 3 examples of commonly used video formats for corporate productions below for a better understanding.
The clue is in the name: promotional videos detail a specific corporate product, service or initiative, aiming to promote the subject in question.
This type of format is exactly what it sounds like, it’s a video made to promote a specific corporate product, service or initiative.
Here’s a fantastic promotional video we produced for Twitter, promoting the Scottish Twitter Visitor Centre.
Training videos are another great way to promote any kind of internal or external purpose.
If the aim is to increase the knowledge and skills base of the target audience or to guide viewers on how to accomplish a particular action, then this is the video format you need.
Another form these videos can take is the ‘recruitment’ style. The purpose of these corporate videos is to inform the viewer of new positions available or to showcase what activities your company gets up to, as a way to attract potential candidates.
External Communications Videos:
External communications videos are mainly used for a big announcement.
This is because they’re perfect for the purpose and can be produced to deliver a particular message to the audience. Similarly to our production for iHelios that promoted their revolutionary infrared heating system.
How to make a corporate video production.
If you’ve read our blog, you might be wondering how to make a corporate video? Video production is an exciting process, at Astor Productions we openly discuss your desire to start video production, in order to achieve the best possible solution for all stakeholders involved.
As a full-service video production company, we love creating corporate videos and are dedicated to offering the best experience and results for our clients!
To find out how to make a corporate video with our team, or any other type of video production, contact us today.
We can’t wait to hear your ideas for the project!