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For the last decade or so, technology companies have been locked in competition, quietly toiling away to produce displays, and cameras in the case of the film industry, to the highest resolution possible.


 As you may have known, Netflix will only accept a 4K video, so why should you care about 8K or even 12K?

While other factors like HDR have entered consideration in recent years and bear some relevance in professional and consumer choice, the pixel count remains the most dominant factor. To consumers, resolution, especially seemingly unattainable or unaffordable resolutions like 8K and 12K, hold less importance when it comes to their decision making. For the average consumer, the prospect of standardised 4K content is only just becoming a reality, and the transition between levels of resolution can take a number of years.


In the film world, things move much faster. The idea of shooting in a higher resolution than the final output, or supersampling, is standard industry practice, and ensures that the image quality of the final product is as high as can possibly be. Most commonly, 4K image capture ensures for the sharpest HD resolution delivery. For 4K delivery, 6 or ideally 8K produces the best results, and so on so forth. For our clients, we like to offer flexibility on top of stunning visual quality. With a choice of 6K, or 12K cameras, we’re able to offer beautiful output even as high as 8K with supersampling.

You might be questioning why shooting content in 8 or 12K matters while consumers are still adjusting their seats to the wonder of 4K. The simple answer is future-proofing. The videos we craft are made to last, ensuring the longevity of the images we capture years into the future.

On our latest project, Monique Nagra’s short film Unanswered, the high resolution footage we captured gave us a huge amount of flexibility in the edit, while simultaneously future-proofing the film for resolutions up to 8K. See below to watch the trailer for the film in 8K, as well as compare stills that highlight the incredible difference supersampling can make.


-Shows your audience how serious you are. You’re offering something that’s newer and better than content your competition puts together. In your customer’s eyes, that puts you at an advantage.

-Image quality looks more realistic and engaging to the audience.

-The improved quality of 8K video offers more than just a better image. You’ll be able to crop and zoom without any degradation of quality.

-Finally, 8K footage is high-quality enough to grab still frames from. You’ll be able to grab pictures for your print advertisements right from your video, saving you time and money.

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