Polaroid Therapeutics Brand Film

In collaboration with R Agency, we had the privilege of producing a compelling brand film, a technical deep-dive, and a suite of social media videos for Polaroid Therapeutics, a company at the forefront of antimicrobial resistance research. With their proprietary technology aimed at reducing bioburden and improving patient outcomes, Polaroid is redefining wound care at a time when antimicrobial resistance threatens to claim over 10 million lives annually by 2050—more than cancer does today.

To capture the full scope of their groundbreaking work, we spent two days filming at the University of Hull and the Hull York Medical School. Our team set up a green screen studio, allowing for a dynamic and cohesive visual approach across all videos. We conducted in-depth interviews with key figures, including Polaroid’s CEO & Co-Founder, COO & Co-Founder, and Head of Research & Development, gaining firsthand insight into the passion and innovation driving their mission.

The second day immersed us in the lab environment, where scientists and technicians are actively pushing the boundaries of antimicrobial therapies. Our cinematography highlighted not only the cutting-edge technology but also the real-world impact of their research—improving lives and setting a new industry standard.