AMAT Performance Promo
Pro Football Support
Pre-production, Production, Post-Production
AMAT Performance were beginning to create fruitful contracts with companies nationally and internationally. They approached us to create an informative, easy to understand product demonstration of their system.
We knew from the get go that this would work beautifully inside a studio, however as AMAT were based two hours away from us, we brought the studio to them. We surrounded their main offices in 20-foot-tall blackout fabric suspended by several industrial stands. This created a huge space in complete darkness that we could fill with light. We could afford to be very creative on this shoot with the way we lit the set and the camera movements therein.
In the end we created three different versions of this video, a highlight reel, an English version and a Chinese version.