The internet is packed full of businesses and salespeople who are on a constant mission to ‘sell sell sell’. However, in reality, no one actually wants to be sold to, so this continuous stream of sales clutter, whether it be via video production, website, social media platform or via email, might actually be repelling customers.
As cliche as it may sound, you need to stand out from the crowd in order for your video marketing to be effective. We always recommend that our clients focus their video production on their story; their history, their brand and their vision, as well as how they can actually add value to customers.
Start from the beginning and allow your audience to join you on your journey.
By telling your story, you can effectively humanise your brand and communicate who you are, what you do and the value you can add to individuals/businesses without pushy sales content.
What to include:
- The inspiration/vision behind the business
- Significant milestones
- How you’ve grown the business
- What’s in store for the future
Your Customer’s Story
By getting customers involved, it makes your story significantly more credible. The proof is in the pudding – rather than saying how good you are yourself, get someone else to say it for you.
Testimonials and reviews are an excellent way for a business to build trust among its audience and gain a good reputation.
Utilising case studies within your video production is also extremely effective as this can demonstrate how customers have directly benefited from your product/service. Potential customers in similar situations may then be able to relate to your customers and realise that they require the same solution.
Authenticity is key to gaining your customers’ trust as well as allowing your audience to become emotionally invested in your business.
It’s important that you focus on your tone of voice and remain consistent with it across all marketing channels (from video production to social media). Think about how you want your brand to be perceived – should you be soft-spoken and approachable or stern and straight to the point?
Whatever your tone of voice, it can be very effective in terms of emotive power when executed correctly – it’s all about connecting with your audience.
Strategic Calls To Action
Keep it simple, not salesy.
Of course, the end goal of any marketing campaign is to generate interest and sales leads. Whilst it’s important to include CTA’s (Calls To Action), adding too many or being too pushy will actually start to deter customers.
We recommend being more reserved and subtle when it comes to CTA’s – we can help you strategically place these throughout your video production for optimal results.
Do you require a film production company or video coverage? Get in touch, we’re always happy to chat!