When Priavo Security tasked us with creating an engaging video for Locate Global, we knew we had an exciting challenge ahead. Our goal was to produce a modern, clean, and compelling commercial that effectively highlights Locate Global’s emergency incident management platform.
This video needed to communicate the platform’s robust features, underscore its crucial role in crisis response, and reflect Locate Global’s unwavering commitment to global safety. To achieve this, we proposed a concept that showcased the app in real-world scenarios.
Pre-Production: Laying the Groundwork
Pre-production kicked off with a series of collaborative meetings between our producers, Jordan and Kris, and the Locate Global team. These discussions helped us shape a clear vision for the commercial: a high-end, fast-paced narrative that would demonstrate the app’s capabilities through dramatic, real-life situations. Working closely with Locate Global, we identified four distinct emergency scenarios that would illustrate the app’s functionality. With these scenarios finalised, we crafted a voice-over script designed to drive the narrative and highlight key features of the platform. Next, Jordan and Kris meticulously storyboarded the entire commercial. This step was crucial, allowing us to visualise the project and create a comprehensive shot list, ensuring a smooth production phase. With the storyboard in place, Jordan led the casting process, selecting four actors to bring authenticity to each scenario. Simultaneously, we secured the perfect locations to film the commercial, each chosen to enhance the realism of the scenes.
Production: Bringing the Vision to Life
With only two days allocated for filming, meticulous planning was essential. Jordan directed the shoot, working closely with the actors to capture genuine, impactful performances.
Kris, our Director of Photography, utilised the RED Komodo camera for its compact size and high-end capabilities, ideal for our fast-paced shoot. We opted for Blazar’s anamorphic lenses for it’s characteristics to achieve a cinematic look with a wider aspect ratio and shallower depth of field.
Post-Production: Crafting the Final Piece
As soon as filming wrapped, Kris dove into the editing process, working against a tight deadline. By combining a fast-paced music track with dynamic footage and a streamlined voice-over, he began to piece together a high-energy, dramatic commercial. The final stages of post-production involved colour grading and sound mixing. Kris used Davinci Resolve to ensure a consistent and polished visual aesthetic, while Rob expertly mixed the music, sound effects, and voice-over to create a seamless audio experience.
The Result
The culmination of our efforts is a fast-paced, dramatic, and cinematic commercial that effectively showcases the capabilities of the Locate Global platform. This engaging video not only informs viewers but also leaves a lasting impression of Locate Global’s dedication to global safety.