Here at Astor Film Productions, we aim to deliver the best results every time. We are proud to say we are now able to deliver you with even higher cinematic quality footage, using our new Blackmagic URSA Mini Pro 12K camera which is the world’s first 12K Cinema camera.
Why you actually want 12K?
“To get a good 8K, you need 12K .” – Grant Petty, CEO of Blackmagic Design
Let me just introduce you to our new camera, building on its existing URSA Mini camera body design, the 12K version delivers stunning images which would be the automatic choice for our higher-end productions. It has a 12,288 x 6,480 12K Super35 image sensor, 14 stops of dynamic range and native 800 ISO, it shoots up to 60 fps in 12K, 110 fps in 8K, and 220 fps in 4K.
URSA Mini Pro 12K features a revolutionary new sensor that gives you the highest resolution image quality possible with extremely wide dynamic range and a massive colour gamut. That makes it perfect for use on high-end feature films, television shows, music videos, commercials and even large-format IMAX productions. Its incredible image quality makes it the perfect “A” camera for the biggest Hollywood blockbusters, so you could get to film your next commercial/corporate video with equipment used in Hollywood productions!
Not only will our system future proof your content, but it will also give you an image quality to the same standard as Hollywood blockbusters. This is a very exciting technology, and we cannot wait to provide our existing and new clients with the best image quality available on the market!
Improve your company’s image with cinematic production values!
Whether you’re managing a global brand or part of a creative agency shooting ads, you need to make your product look amazing, this is why we have acquired the new Ursa Mini 12K, plus with the usage of our existing Davinci Resolve post-production suite, you can use the same high-end post-production and colour correction software they use in Hollywood to create a cinematic look that makes customers aware of the quality of your brand or product!
This camera is also compatible with our existing editing software, DaVinci Resolve. This combines our editing, colour correction, audio post and visual effects all in one software tool. So, whether we are working on feature films, episodic television, music videos, commercials or the latest YouTube shoot, our studio gives customers the highest quality in their productions.
Kris Bilski Managing Director of Astor Film Productions has received one of the first units that landed in the UK, after a few days of testing the camera he said:
I am really excited to use this technology on our future productions, this is something that way outperforms what we can offer on the market compared to our competitors.
Our goal was to always deliver the highest quality image to our clients and I think this purchase takes us a step closer of being able to deliver a quality of a feature film on a local corporate or commercial video. This combined with our range of cinema lenses and our in house post-production facility will allow us to give our clients a real cinema experience, something they all deserve.
Ed Cotton, Video Producer at Astor, has also been hands-on with the Ursa 12K and said:
The most exciting thing about Blackmagic’s latest camera is the number of opportunities it opens when it comes to how I produce video content. When shooting in 12, or even 8K, it greatly increases the number of options available to me in the edit, through the way that I’m able to crop into the sensor and reframe in post. I’ve really been able to see the impact of that from the shooting stage all the way to the final cut. The camera has made a huge difference to the workflow on set, saving me time by often removing the need to reframe.
The URSA Mini Pro 12K reflects the constant evolution of quality and techniques here at Astor Film Productions. We’ve always been determined to stay at the forefront of the market in order to offer our clients the very best quality video production available. To be able to offer corporate and commercial production at a Hollywood standard should be as exciting to our existing and potential clients as it is to us, and if this is the future of high-end video production, we can’t wait to see what’s in store for the future.