Why video content is important for marketing?

Google + videos = Huge SEO

Valuable content on videos can dramatically boost your SEO and google rankings. Ideally, videos need to be as short as possible whilst using as many keywords and providing as much valuable content as possible. Videos that perform great will therefore target more of your audience and dramatically increase CRO an ROI.

A website is 53 times more likely to reach the front page of Google, if it includes video on its web page. Additionally, your brand becomes more credible through the use of strategic and appropriate content. Above all, brands need traffic to flow to their website to create additional revenue.

Video content needs to be professional, succinct and relatable to stop traffic bouncing off your website. A 15 minute long, shaky and grainy video shot on a mobile phone isn’t going to cut it. The first 3-7 seconds is where videos see the highest drop-off rates. Meaning that it’s important that your video is filled with professionalism and quality right from the start.

Why social media?

In this day and age, we seem to be spending more and more of our free time on social media platforms. Exposure is moving away from television. It’s now in our pockets and on our desks. It’s with us constantly.  It’s through videos on platforms such as: Facebook, Instagram, Snapchat, LinkedIn and YouTube. Nearly 87% of online marketers are using video content for their businesses.

If you’re not using this resource, it would be wise to as over 55% of internet users watch videos every day.

Some businesses are now using this to their full advantage. Big brands will upload video content at certain times between TV breaks resulting in a boost in CRO and maximise ROI. Let’s look at Instagram for a prime example. When people scroll through stories during a tv break; for instance and come across a video advertisement with the option to swipe up to the brand web page. This is a perfect instance of using a small video ad with information to promote a product and brand.

Benefits:

• Social media posts with video have 48% more views!
• Social media videos also get shared 1200% more than text and images.
• 64% of consumers make a purchase after watching branded social videos
• Videos that live stream receive over 10x more comments than regular videos.

These are only a small fraction of how beneficial videos can be to brands and their online marketing. Utilising and establishing your videos on these platforms can also reap huge rewards and ROI.

Maximising CRO + ROI

A staggering 95% of information is retained when viewing a video. On the other hand, only 10% when it comes to written content. Brands that use videos on their website promote themselves to be more credible and trustworthy.

Ask yourself what’s easier to view; a paragraph of written information or a 10-second video detailing your product quickly? A video’s content acts as a funnel. Consequently, flowing and manoeuvring traffic to your business website resulting in some serious money! Online videos account for more than 80% of all consumer internet traffic in 2019. Therefore, why are you not onboard with this?

The ROI is sat there waiting for you…

What are you waiting for?

In the ever-changing environment of online marketing, businesses are now implementing videos in order to boost their ROI and CRO. Realistically the end product is to beat the competitors. By 2022 online videos will make up more than 82% of all consumer internet traffic (15 times higher than it was in 2017).

Why wait? Be that one step ahead of your competition.